Overview
- Refreshing the company logo, ensuring we stand out from competitors
- Developing cohesive and consistent company branding across all platforms including colour scheme, typography, tone of voice and logo
- Creating a style guide for internal use
- Conducting an audit of the company website and understanding the user experience and expectations
- Reworking website wireframe and managing content through CMS
- Designing brochures including layout, content, colour scheme and graphics
- Creating, posting, and planning social media graphics and written content across multiple platforms including Twitter, Facebook, Instagram and TikTok
- Storyboarding, planning, and developing video content for the company website
Branding
My initial task when working with Lebern was to rework the company logo, refreshing the look and ensuring we stand out from our competitors whilst still being identifiable to loyal clients. With this new logo launch, we built a brand identity that can be adapted to work across the company, both internally and externally including typography, colour schemes and more. As a result of this, I developed a branding kit and style guide to maintain a consistent tone of voice across all public-facing areas of the company, and a cohesive brand image across digital and social platforms.
UI
Using this new brand identity and style guide, I conducted a full audit of the Lebern website identifying key areas to update in order to improve user experience and SEO, alongside bringing the website into alignment with the new branding. An important part of this website development was creating a new wireframe for the site, as well as building engaging, content-driven social media channels for the company. This involves creating, planning and scheduling content, being both pro-active and re-active in our company messaging and storyboarding and producing video content.
Finalize logo
Website
Beyond working the digital and social media space, I have developed new brochure formats for the company, once again using our now strong brand identity as a basis for these.
Brochures
Social Media
Landing Pages
Couple Landing Pages from leberns website.
