Queen Marys University
Overview
• Responsible for delivering sector-leading multimedia design and production for external and internal content, across online and offline channels, including Queen Mary’s website, prospectuses, other corporate publications, and social and rich media.
• content design
• Report on the wider organisation’s needs and priorities to inform the role for content design and brand management, and help translate this into measurable objectives and initiatives
• Use my skills and experience to identify gaps for the Content and Brand team to explore to support the overall growth of the brand
• Contribute to the development, implementation, and review of effective design and brand management strategies, ensuring integration across all relevant channels
• Develop knowledge of design and brand landscapes to develop innovative ideas in support of these strategies
Branding
My initial task when working with Lebern was to rework the company logo, refreshing the look and ensuring we stand out from our competitors whilst still being identifiable to loyal clients. With this new logo launch, we built a brand identity that can be adapted to work across the company, both internally and externally including typography, colour schemes and more. As a result of this, I developed a branding kit and style guide to maintain a consistent tone of voice across all public-facing areas of the company, and a cohesive brand image across digital and social platforms.
